A SWIPE to the right might just be the new way of saying “I love you” this Valentine’s Day, if a somewhat unconventional Scottish greetings card company has its way.

In recognition of the part that dating app Tinder is playing in successful, modern-day relationships, Glasgow-based Text From A Friend – which sells “anti-social” media for all occasions – has found its best seller for today is a Valentine’s card proclaiming: “I’m glad I swiped right for you.”

The Tinder-inspired card is one of business owner Sharon Caddie’s less wild creations, which can feature no small measure of profanity, including “Sending you a ray of f****** sunshine”, and “S*** you’re getting old”.

Caddie, who studied at Glasgow School of Art, had the idea for Text From A Friend after she jotted down texts she received from her pals and posted them on Instagram for others to enjoy, keeping the senders anonymous.

Her followers liked them so much, they started asking her to print them on cards and posters, which led to the business being launched in 2016.

Less than two years later, her company has seen impressive year-on-year growth of 230 per cent, with more than 4000 cards sold through her own website, Etsy, and 15 independent retailers across Scotland.

Caddie, who is originally from Carmyle, in Glasgow’s east end, said: “The popularity of the cards has been overwhelming in a good way. When I began the business, I kept them in an Ikea box under the bed. I now have ten shelves high worth of storage space and still seem to constantly run out.

“I think people enjoy them so much because we all love a good swear! It’s been a challenge keeping up with incoming orders for the ‘I’m glad I swiped right for you’ card, particularly in the run up to Valentine’s Day.

“Some of us struggle to put into words our feelings for our other halves, while some of us just cringe at the sight of a soppy card.

“Perhaps that’s why so many couples resonate with this particular product. And let’s face it – Tinder was the starting point for many of us, so it’s nice to immortalise that with some lovely calligraphy.”

Despite her growing customer base, Caddie has stayed true to her ethos of hand-crafting each card using high-quality materials. She draws her text designs by hand, then uses a traditional printing technique with a hot foil press to create the finished product.

Caddie added: “Handmaking the cards will always be important to me – it’s part of their charm and helps them stand out from the competition as most foiled cards are created digitally nowadays.

“I’ve always loved the smell of paper and printing, so much so I bought my own printing press last year which lets me carry out the entire production process from my studio in St Vincent Place.

“I feel there could be more done to raise awareness of the industry, so all the makers out there realise they can turn their hobby into a viable business. I’m an art director and Text From A Friend started as my ‘money while I slept’ idea, though it is fast approaching overtaking my day job.”

Highland whisky distillery Tomatin is also getting in on Valentine’s Day with a Tinder “profile” for one of its single malts looking for love. The Legacy single malt describes itself as having “a mature edge” and, growing up in the Scottish Highlands, lists loving the great outdoors and travelling among its interests and hobbies.