A SCOTTISH haggis butcher has released a new film to coincide with Burns Night.
Simon Howie’s film is a sequel from last year’s Burns video which sees the main character, the rather eccentric haggis hunter, divulge his love of hunting the mythical haggis.
The success of the film produced by creative agency, The Union contributed to a record year of haggis sales for Simon Howie which was the only haggis brand to have grown sales in January 2017, with a significant increase of nearly 20 per cent.
Its family-sized Chieftain haggis is ranked number one in its category and sales figures showed that almost 1.5m people across the UK enjoyed Simon Howie haggis for Burns Night celebrations.
Simon Howie said: “[The film is] a tongue-in-cheek celebration of our national dish, which is rapidly growing in popularity south of the border too.”
Michael Hart, creative director at The Union, said: “To promote its return for Burns Night we need to serve up an idea with real bite, one that will sate the appetites of haggis-lovers and film buffs alike.
“That calls for nothing short of a classic [dish].”
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