AWARD-WINNING Glasgow childrenswear brand Shapes Of Things challenges the norm, offering gender-neutral children’s clothing with an educational twist.

The label was founded in 2012 by Jamie Bruski Tetsill, a textiles graduate from Glasgow School of Art. After studying in Scotland he went on to obtain a masters in womenswear fashion at Central Saint Martins in London, and had his designs shown at London Fashion Week.

Embracing his entrepreneurial flare, the Scottish designer decided to launch his own childrenswear brand, and Shapes Of Things was born.

Based in his Glasgow studio, Tetsill and his team made their mark rebelling against the traditional girls’ and boys’ clothing, instead focusing on creating fashionable unisex lines.

While style plays an important part in the design process, the brand also creates pieces with a fun, interactive twist, incorporating shape, textures, colours and patterns into the clothing to playfully nurture children’s development and promote creativity.

Shapes are of particular importance within the brand’s designs as children learn to name and identify them at an early age. As shapes are universally recognised, the clothing appeals to children all over the world as there is no language barrier.

The brand identity is made up of five key shapes; a circle, square, octagon and right-angled triangle. These shapes were the basis of the original designs and they continue to appear within collections today.

At the start of this year, Shapes Of Things introduced the new range Colour Me In, which captures the playful and interactive nature of the brand’s designs.

The collection features sweatshirts and T-shirts that come with a set of washable pens for children to use on them.

Since launching in 2012, Shapes Of Things has attained an international presence and its clothing is now sold in more than 35 outlets across 11 countries including the UK, US, Australia and Japan as well as countries in Europe.

In 2017 alone, the brand has been taken on by 12 new stockists.

Tetsill says: “We have accomplished so much in such a short time. If you asked me two years ago, I would never have imagined that we would be stocked in more than 11 countries worldwide.

“Exporting to new international buyers will help us to meet the demands of the interest we have generated from our customers for our innovative products and designs.”