A FAST-GROWING Scottish-based mobile app and web-based convenience store home delivery platform has appointed a new marketing chief.

Philippe Rondepierre, Snappy Shopper’s new marketing director, is a former Spar and Nisa marketing veteran. He joins the Dundee-based business from the latter, where he has been head of marketing since 2017. It is a newly created role as Snappy Shopper moves into its next phase of rapid growth.

Rondepierre’s experience in the convenience retail and wholesale sector spans nearly 30 years. The head of marketing for Spar UK for just under four years, he started his career with another Dundee firm, the Spar delivered wholesaler CJ Lang.

At Nisa, Rondepierre (below) has been responsible for all online and offline marketing, including the successful Nisa media hub, which enables suppliers to optimise the alignment of their brand and marketing plans to Nisa’s seasonal programme of trading and marketing activities.

Heading up all marketing activity at Spar, Rondepierre also sat on the central office leadership team and led the group’s selling plan. Returning to Dundee, where he will be responsible for creating, driving and implementing Snappy Shopper’s marketing strategy, Rondepierre will report to chief executive Mark Steven.

Steven said: “We’re delighted to have recruited someone of Philippe’s calibre to head up our key marketing function. Philippe has a wealth of experience in the convenience retail sector so he understands the dynamics of the fast-paced and ever-evolving marketplace that Snappy Shopper inhabits.

“His role will be instrumental as we move into the next phase of our growth which has seen Snappy Shopper grow from a small base last year to national coverage today.”

Rondepierre, who will join in September, said: “It is exciting opportunity to be involved with an ambitious tech start-up in the city I call home.”