AN innovative Scottish start-up has joined forces with one of the nation’s leading food service providers to make it easier for consumers to enjoy plant-based meals.
Daring Foods, which aims to produce sustainable yet tasty food, will partner with the Scottish branch of Brakes Food Wholesalers in the hope of bringing more vegan options to more establishments than ever before.
The deal between the two has all the ingredients for a recipe for success and will see Daring Foods become available to more than 8900 restaurants, cafes and hotels.
Brakes Scotland is the first food service provider to take on the full Daring range. This includes meat alternatives ranging from mince to nuggets and burgers.
Fairmont St Andrews Bay Hotel and the Tony Macaroni chain of restaurants will be among those to start offering options from Daring’s range.
Brakes says that 2019 has already shown a 300% year-on-year rise in demand for meat alternatives, as consumers increasingly choose to consciously eat less meat.
The range is powered by real whole food ingredients and packed with powerful plant protein. As well as being dairy and egg free, the products contain no palm oil, genetically modified organisms, hormones or antibiotics.
The range of red meat, chicken and fish alternatives are composed of a few simple ingredients, namely wheat protein, potato protein and a variety of spices.
READ MORE: Daring Foods: Sowing the seeds for a future of plant-based diets
John McLintock, operations director for Brakes Scotland said, “Daring Foods will be an exciting addition to our range. Vegan and plant-based products are on the rise, and we want to continually offer our customers innovative products that meet current market trends. Daring Foods’ products will hit all meal times and will have extremely broad appeal.
“This is the largest vegan range we have listed from one supplier. With the expertise of Daring Foods available in terms of training and their unique point of sale and branding, this will help caterers who are struggling to find a fantastic vegan offering. Feedback at our recent Supplier Showcase was fantastic and we look forward to working with Daring to grow demand.”
By 2020, it’s anticipated Daring Foods will have supplied the equivalent of 10% of the UK population with plant-based food options, in-turn driving a further boom of the UK plant-based food market.
Daring Foods founder Ross Mackay added: “This is just the beginning. The response to our products has been phenomenal – even the most militant meat eaters struggle to tell the difference. Plant-based options aren’t just for alternative cafes anymore. They are for everyone and this distribution deal proves this.
“We are pleased to work with Brakes Scotland and our other partners to distribute our products across Scotland. The more people who try our food, the easier it will be to dispel myths and challenge norms.”
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