SCOTTISH company Boe Gin has increased its profit by more than £1 million in the past year.
Figures filed with Companies House this month show total sales revenue for Boë Gin from March 2018 to February 2019 reached £8.5m, up from £1.1m the previous year.
If results had been available earlier, it’s believed the growth of Boe Gin would have seen the company taking the top spot in Alantra’s recently published Food & Beverage Fast 50.
Operating from the village of Throsk near Stirling, the team have helped invigorate the popular gin market.
At the end of 2016, Boe Violet, a full-strength gin infused with violets was launched to market. Success quickly followed with Morrisons listing the product in 276 of their stores across the UK.
By October of 2018, additional listings at 50 UK stores were secured with Morrisons and Boe can now be found in more than 11,000 cocktails bars, restaurants and pubs across the country.
The flavoured gin category has grown enormously over the past 18 months, accounting for more than 30% of the total gin category in the off-trade. Boe Violet and the range of liqueurs are top performers in the off trade, with Boe Violet having the highest rate of sale of any premium flavoured gin.
Success in sales is also down to the investment in the business. In 2017 Boe Gin had one part-time sales person in England, it now has seven full time staff based across the country.
Led by directors Andrew Richardson, Carlo Valente and Graham Coull, the Boe Gin range now totals six products: three gins comprising their classic Scottish Gin and two flavoured gins – Boe Passion and Boe Violet – plus three flavoured liqueurs; Peach and Hibiscus, Scottish Bramble and Spiced Orange.
Richardson said: “The success we’ve experienced this year is a huge achievement. We have expanded very rapidly from having a focus on Scotland, to Boë being enjoyed across the UK and beyond. Though we may be a relatively small company, our ambitions are big, and we pride ourselves on our innovation. We’ve been at the forefront of flavoured gin in the UK.”
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