A NEW magazine, entitled Skylife, is to be launched next month by Aberdeen International Airport and the Glasgow-based Herald and Times Group, publishers of The Herald, The Herald on Sunday, Evening Times, The National, Sunday National and an award-winning portfolio of magazines including The Scottish Farmer.

Skylife will be Aberdeen International Airport’s official free customer magazine and will serve as a guide to travel, lifestyle and business for passengers and destinations both at home and abroad with a key focus on Aberdeen as a city.

It will highlight the many destinations available from the airport along with cultural aspects of the city and promote Aberdeenshire as a vibrant, growing tourism haven for visitors from both home and overseas. Skylife will also focus on new routes and existing destinations available from Aberdeen International Airport, feature exciting developments and investment at the airport, and include interviews with local personalities from the world of entertainment and business.

Skylife will be edited by Karen Peattie who is also managing editor of High Flyer, the Glasgow Airport passenger magazine launched by The Herald and Times Group six years ago. Peattie is a seasoned journalist with experience spanning trade magazines, weekly and national newspapers. She writes for numerous trade and business publications, including The Herald’s quarterly business title, Business HQ, and is particularly known for her work in the food, drink and retail field.

Magazine publisher Darren Bruce commented: “We are extremely pleased and proud to be working with AGS Airports Limited, the owner of both Aberdeen International and Glasgow Airports to publish their customer magazines, Skylife and High Flyer. In the same way that High Flyer informs and entertains on everything dedicated to Glasgow, its airport, passengers and destinations, Skylife will similarly champion Aberdeen.

The National: The first edition of Skylife features travel, culture, business and moreThe first edition of Skylife features travel, culture, business and more

“The new title will be delivered through a uniquely targeted print and digital distribution model which encompasses a bespoke solution for its commercial partners.”

The much-anticipated launch issue of Skylife will be published at the end of May and distributed throughout June and July, boasting 20,000 printed copies available both airside and landside via branded stands within the airport. The magazine will also be available through targeted residential postcode door-drop, as well as carefully selected venues within the Aberdeen city area and within a run of the northern edition of The Herald in Aberdeen and its surrounding areas.

Skylife will also be available in a free digital edition which can be accessed on all mobile and tablet devices as well as via the Aberdeen International Airport website, further extending the magazine’s audience reach.

Steven Marshall, head of aviation marketing and development at Aberdeen, Glasgow (long haul) & Southampton Airports, said: “We are delighted to be working with Scotland’s leading newspaper and magazine publisher on our new Aberdeen International Airport customer magazine, Skylife. In addition to featuring all the latest information on new flights and routes, it will provide an overview of what the airport and the city has to offer the millions of passengers who fly with us every year.

“Its launch comes at an exciting time for Aberdeen International Airport which has undergone investment in excess of £20 million in the last two years including the opening of the new Northern Lights Executive Lounge, plus upgrades to the departure lounge to feature new stores and restaurants.

“The airport is on track to contribute £57m to the local economy in the next 10 years and is a major employer – around 250 people are employed by Aberdeen International Airport while more than 2500 jobs are supported by the airport.”