A SOCIAL media campaign to bring Chinese visitors to Scotland’s capital has been hailed a success.

VisitScotland has praised the Edinburgh Chinese Social Media Campaign which has gained nearly 60,000 followers.

Supported by a £40,000 VisitScotland Growth Fund award, it has been an influential collaboration of China-focused businesses, securing 21 private sector industry partners.

Edinburgh businesses are already seeing the benefits with participating businesses like Edinburgh Castle, Haggis Backpackers and Laing the Jeweller reporting 20 to 40 per cent increases in visitor numbers.

Graham Kelly of VisitScotland said: “The Chinese market has huge growth potential for tourism in Scotland so it’s fantastic to see the phenomenal success of the Chinese Social Media Campaign.

“It’s great that Edinburgh businesses are already reaping the benefits and I look forward to welcoming many more Chinese visitors as this campaign continues to go from strength to strength.”