SCOTS kiltmaker Slanj is working its way through a massive jump in demand after its tartan face masks were endorsed by Nicola Sturgeon.
The First Minister took to Twitter this morning to show off her stylish face covering, tagging the company as social media users rushed to compliment it.
Now, the firm says that after a "crazy" start to the day, its web orders have hit around the 1300 mark - where before, they would expect around 15-20.
The public are being encouraged to wear face coverings, where possible, in enclosed environments such as public transport.
The kiltmaker has a wide range of tartan masks available for purchase on its website - but Sturgeon opted for the Homeless Tartan mask, with 20% of each sale going towards homeless charity Shelter Scotland.
Had some people asking about this face covering. It is @slanjkilts homeless tartan. Part of the sale proceeds go to support @shelterscotland You can find details here https://t.co/UwLjQRCHRY pic.twitter.com/rf4EKrRCaD
— Nicola Sturgeon (@NicolaSturgeon) June 27, 2020
With many jumping to purchase their own masks after the post, a disclaimer on its website warns that there may be delays in deliveries due to the unprecedented demand.
Slanj said: "First Nicola tagged us and then Tam Cowan mentioned us on Off The Ball, so our web sales have seen quite an increase – we were normally doing about 15-20 web orders a day. So far this morning we have had over 1300!
"We are donating 20% from each retail sale of the Homeless Tartan mask so it is currently sitting at about £3500, but the orders just keep coming."
The Homeless Tartan mask starts from £10, and can be viewed here.
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