SCOTTISH beer brand Brewgooder will allow drinkers to pay what they want for lager as part of an “honesty box” campaign.
The Edinburgh-based social enterprise donates 100% of its profits to fund clean water and sanitation projects in developing countries. Customers will be able to spend between a penny and £100 for a six-pack of Brewgooder’s Clean Water Lager bottles, with 1000 packs available online from
noon today.
Brewgooder founder Alan Mahon said: “We believe that when beer drinkers learn about our mission and what we do with our profits, they will be more than happy to pay an amount that fairly reflects the cause and the quality of our lager.
“Every case that we sell at retail value allows us to provide clean water access for a person in Malawi for more than two years.
“Our hope is twofold – that we’ll be proven correct and that the value paid echoes that of the impact, and that we manage to attract a new range of Brewgooder drinkers who can help bring us closer to achieving our mission – to provide clean water to one million people across
the world.”
Brewgooder has helped more than 40,000 people across Malawi gain access to clean water and plans to expand into Ghana in 2019.
The packs will be dispatched from England so minimum pricing legislation will not apply to customers in Scotland.
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