CELEBRITIES Brian Cox, Gerard Butler and Sir Chris Hoy are backing a new campaign to boost interest in the National Trust for Scotland (NTS).
They reveal what they love and hate about Scotland in a new film, For the Love of Scotland, also featuring Judy Murray, Alex McLeish, rugby players Stuart Hogg and Finn Russell, musician Evelyn Glennie and TV presenter Andrea McLean.
Over the next five year the NTS aims to boost member numbers by more than a third to 500,000; increase member visits and more than double paid visits; and increase the number of people donating regularly from 650 to 5,000.
The stars are joined by NTS supporters in the three-minute film, which first aired last night on STV. Sir Chris Hoy reveals he hates potholes but loves how Scots can be the best in the world, while Gerard Butler says he loves mountains, lochs and glens and Burns, but hates midges and smirr.
Tennis coach Judy Murray hates when “rain stops play” but loves the country’s national treasures, while Scotland manager Alex McLeish hates “glorious defeat”, but loves how Scots all pull together as a team.
Mark Bishop of NTS said: “Everything we do is for the love of Scotland. The hundreds of thousands of members, donors, volunteers, visitors and staff do what they do because they care about Scotland and we thought it was time to recognise that.
“The National Trust for Scotland isn’t just here for a lovely day out, it stands for something much bigger than that.”
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