A GLASGOW distillery has unveiled its first-ever single malt scotch whisky release which includes crowd-sourced tasting notes.
Following the launch of 1770 Glasgow Single Malt Scotch Whisky, The Glasgow Distillery Company invited local people to choose the drink’s flavour.
Ian McDougall and Mike Hayward, co-founders of the distillery plan to use the results to help form the whisky’s official tasting notes, which will take pride of place on the bottle when it goes on sale on June 3.
The distillery said the whisky looks like “golden honey”; smells of “freshly cut apple and pear drops”, and tastes like “orchard fruit, velvety sweet caramel and toffee with a warm smooth finish”. The locals will see their reflections on the spirit bottle intertwined with those of the distillers upon release. The 1770 whisky has already sparked international interest before going on sale. When news broke that it would be available to purchase via ballot this summer, almost 3000 people and distributors registered their interest in the whisky in the first week alone, from as far afield as Hong Kong, Australia and Mexico.
Liam Hughes, CEO and co-founder of The Glasgow Distillery Company said: “It’s true, people do make Glasgow – so it made sense to involve the city and its people in our whisky. Our stunning bottle reflects the quality of the liquid inside, while taking inspiration from the city from which it came, and the words of the people who inhabit it. Rather than traditional tasting notes, we have chosen to crowd source the inspiration for ours from the people of Glasgow, which will be incorporated into our final bottle release.
“From start-to-finish, the creation of 1770 has been a real labour of love. Everything from its flavour to the bottle design has been meticulously considered. Now that the ballot deadline is looming, we’re becoming more and more excited about launching this piece of whisky history.”
With only 5000 bottles available globally, 1770 is on track to sell out. Those who want the chance to buy the whisky must sign up to a ballot before the bottle goes on sale, details of which can be found at https://glasgowdistillery.com/1770-whisky.
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