A CROWDFUNDING campaign for a craft beer which donates 100 per cent of profits to clean water projects in developing countries is on track to beat its £50,000 target by the end of the week.
The Social Bite sandwich chain teamed up with beer company BrewDog to launch Brewgooder’s Clean Water Lager using crowdfunding platform Indiegogo.
It aims to supply clean drinking water to one million people in the first five years, through tie-ins with Oxfam, WaterAid and MercyCorps.
All profits will go to the Brewgooder Foundation, whose trustees are Alan Mahon and Josh Littlejohn of not-for-profit sandwich shop Social Bite and BrewDog founders James Watt and Martin Dickie, supported by the Hunter Foundation.
The campaign was launched just two weeks ago and has already raised £45,000 of the £50,000 needed. Mahon said: “We’re absolutely thrilled at getting off to such a great start – the public and licensed trade alike have really bought into the Brewgooder concept.”
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