DELIVEROO will now accept delivery orders to UK beaches, and the on-demand food service has unveiled a beach clean-up operation alongside the new policy.
The delivery app has launched its Beach More Amazing scheme, which will visit a UK beach every weekend in June to run clean-up initiatives – offering beach visitors Deliveroo credit for buckets of rubbish they collect and hand in.
The scheme will begin on Brighton beach on June 2 and 3, before visiting Bournemouth, Southend, Edinburgh and Torquay over the following weekends.
The project has been launched with the support of Keep Britain Tidy, whose chief executive Allison Ogden-Newton said: “It’s wonderful that the warm weather brings everyone outdoors. However, we estimate the cost of cleaning up is likely to be close to £1 billion a year, it is also extremely damaging to our environment. This campaign is a great reminder to us all that we can do our bit to help.”
The announcement comes amid increasing calls to limit the distribution of single-use plastics.
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