THE UK’s first and only brand development agency dedicated to food and drink has announced a six-figure investment from Alex Nicol, co-founder of Edinburgh Gin.
Nicol will become a non-executive director at LUX, with his investment enabling the Edinburgh-based firm to grow its senior team and finance the opening of its second UK office in London.
He has taken a minority stake in LUX, which has just ended its financial year with its best month ever.
LUX, which was established in 2012 by Mhairi MacLeod and Alice Will, has an annual turnover of £1.6 million, and has built up a strong portfolio of clients including Brew Dog, Mackays and Zero Waste Scotland.
Nicol said: “The food and drink industry is booming in the UK and particularly in Scotland. The team at LUX were instrumental to the success of Edinburgh Gin in terms of developing the brand and driving the launch to market. As a result, I could see the vision and talent they have to grow this business.”
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