A NEW breakthrough app has been created by sports and data science company Orreco, aimed at smashing taboos and helping women maximise sports and exercise performance during the menstrual cycle.

FitrWoman has been designed, developed and tested by Orreco’s product development manager Grainne Conefrey and PhD Research Scientist Georgie Bruinvels, who is also an international distance runner. Several high-profile athletes have cited period problems as being a factor in underperformance at major sporting events.

The ground-breaking app will be unveiled at the 2017 Female Athlete Conference in Boston today. It is the only global event of its kind in the US designed for female athletes.