A SCOTTISH technology start-up has teamed up with a hit musical to launch the West End’s first social booking service.

Edinburgh-based Make It Social has developed unique software to allow people to book as a group but pay individually for Wicked, which is currently playing in London’s Apollo Victoria Theatre, an Ambassador Theatre Group (ATG) venue. The simple concept is designed to make life easier for friends and families to go to events together without one person being saddled with the bill.

Eddie Robb, CEO of Make It Social, said: “Our technology is about bringing people together in the real world to have fun experiences, build relationships and create memories. We are delighted that people going to see Wicked will be able to benefit from our truly social platform.”

Barry Grant, of ATG, added: “We look forward to extending Make it Social to other productions throughout 2017.”