TENNENT’s Lager has reported a boost in sales after installing a new fount in Scotland’s pubs – with the 1000th tap arriving in the Tam O’Shanter Inn, Ayr.
In a trial of the first 150 outlets to receive the new fount, figures show a 4.4 per cent uplift in Tennent’s Lager sales on average over a 12-week period. It is estimated that 4.4 million additional pints will be ordered and £13.7m poured into the tills of Scotland’s pubs once every Tennent’s outlet takes on the new fount.
Tam O’Shanter Inn owner David Cowan said: “The new Tennent’s Lager fount has been a fantastic addition to the bar. Our regulars have all mentioned th design and it’s become a real talking point.
"We’ve definitely noticed an increase in pints of Tennent’s Lager being sold.”
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