SCOTTISH salmon farmers are currently in Boston as part of efforts to reclaim their premium position in the USA market.
Following a difficult 2015, when exchange rates hampered exports and companies lost sales in the USA, salmon farmers are confident they can grow market share again. Previously, the USA had been the largest export market for salmon with year-on-year growth in excess of £200 million in 2014.
The Scottish Salmon Company and Wester Ross Salmon have joined the Scottish Salmon Producers’ Organisation (SSPO) in Boston at the Seafood Expo North America – the leading trade event for seafood buyers attended by 1,000 exhibitors from over 40 countries, 19,000 visitors and 400 key buyers.
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Scott Landsburgh, SSPO chief executive, said: “Last year’s performance is a clear indicator of how competitive the market is and how Scotland needs enough production capacity to be able to trade profitably on quality and fulfil major export orders.”
“The North American market has always been one of the most competitive markets in the world with consumer demand for strong brands, premium quality and large fish all year round. Scotland’s high-quality salmon with its full traceability has helped drive sales over the years, boosting trade in USA.
“However, following a dip in sales last year, as a reaction to external market challenges, Scottish farmers remain confident that they can retake their share of the market.
"Scottish salmon was voted ‘best farmed salmon in the world’ for a second consecutive time in 2014."
The industry is supported by Scottish Development International (SDI) which helps to open new market opportunities and acts as hosts to salmon producers.
Salmon farming in Scotland directly employs approximately 2,500 people and thousands more in the supply chain.